Zendure USA Inc. was founded in 2013 by Tom Haflinger and Bryan Liu. Zendure’s mission is to deliver innovative, quality products that exceed our customer’s expectations through the use of high-end materials and cutting-edge features, combined with user-centric designs. Zendure’s first product was the A-Series External Battery, which was supported by over two thousand people during a one-month Kickstarter campaign, making it one of the most successful external batteries projects to date.
The name "Zendure" is a combination of "Zen" and "endure". Today’s consumer products face a number of threats, not just physical threats from accidents or rough storage, but also aging. Quality products last a long time. The "Zen" prefix was chosen because it's a word that people often associate with a gentle nature. Our aesthetic designs are meant to communicate durability, but not in an aggressive way - resilience, but not "military grade".