We take care of your every need. Consumer research is the foundation of NIID’s product engineering. We try to make the collected data digitalized and visualized to help to determine the most effective design.
The NIID team have an aptitude for drawing inspirations from different fields, like fine arts, crafts, architecture and etc., which makes our designs such distinguished from like products.
Through more interactive consumer insight, we make precise analysis on people’s demands and habits, upon which a more user-friendly functional design comes up.
WORK MODE - FLIP TOP
Super slim & light-weight. 15 inch MacBook Pro Adaptable
SPORTS MODE - ROLL TOP
Expandable to carry your sportswear & sneakers.
360° rotation, one-way out.
You can always find a zipper no matter which side you access in.