DUSK is the first clock that continuesly changes shades depending on the time of day. A visual spectacle from dusk till dawn.
Design is everchanging. That is why we created DUSK, a timeless clock that adapts its design depending on the time of the day. When you wake up in the morning, you are greeted with a beautiful clean white slate. At night, when the sun has set, your DUSK will have turned midnight black.
A minimalist design
The clock uses a concise design language; we got rid of any unnecessary elements. In this way the clock looks simple and balanced. Its clean, monochromatic aesthetics are soothing and easy on the eyes while the hands cast a shadow on the clock face complimenting the ambient light.
Concise, but rich in variation
The Dusk’s minimalist design hides a sophisticated mechanism that allows the whole clock face to change its shade from transparent to opaque, representing the color of the sky. Throughout the day the Dusk will loop from dark to transparent and dark again as the sun rises, reaches its highest point and sets again.
Varied, but also natural
People are constantly aware of the time in large part due to the position of the sun and how bright it is outside. The Dusk clock' changing color follows this same principle. As it grows darker outside, so does the clock face.
Find joy in natural variation
The clock face color is consistent with the changes in the sky, which makes the clock more interesting and natural. People can also feel the time via the “sky brightness” in the room, which is particularly useful in windowless rooms.
Beauty comes from harmony
Beauty is linked to harmony; this is the logic behind this design. By getting rid of any unimportant elements the clock is reduced to its basic form. And being consistent with the changes of the sky makes the variation more natural.
The dimension of Dusk is bound to the Golden Ratio. So common throughout nature’s form - ferns, flowers, seashells - the harmony of the Golden Ratio arises from its unique capacity to connect individual parts of a whole so that each retains its own identity and yet blends into the greater pattern of a single whole.