Notabag is a young, award-winning German brand and represents the same-named product, which was introduced in December 2012 through the Kickstarter crowd-funding platform. Notabag is a smart combination of a bag and a backpack. It is an environmentally friendly solution that simplifies the active, on-the-go lifestyle.
Notabag founder Adnan Alicusic was inspired to create Notabag during a real life challenge, where a shopping bag on his bike’s handle bar almost led to fatal situation in a city traffic. He found himself stuck between the cars during the busy traffic and the shopping bag made the situation worse by limiting his ability to manoeuvre the bike. Wishing that he had a backpack with him, Adnan started to visualize a simplified solution to transform a bag into a backpack.
The Notabag idea was born during a trip to the local farmers market. It was one of those situations that many can identify with: the grocery bag filled up very quickly and I still had to ride my bike home.
Things got pretty tricky once I found myself in the middle of busy city traffic. I was trying to maneuver my bike, while having a heavy shopping bag on my handlebar bumping against the front wheel. I couldn’t help but wish that I had my backpack with me, or that at least I could carry my shopping bag over the shoulders. At that moment, I started visualising how a simple bag could be transformed into a backpack.”